top of page

We are an independent, UK-based consultancy that can work anywhere in the world.


Gavin Russell


With over 20 years in talent transformation, Gavin has helped businesses ranging from small start-ups to multinational corporations rapidly evolve their approach to talent.


He has led major talent change programmes at Skype, Microsoft, Foxtel and DTZ and is the author of ‘Transformation Timebomb’, a business guidebook for the digital age. He holds certifications in Mastering Business Models, Value Propositions and Business Testing, as well as Design Thinking. He is also a certified Prosci Change Management Practitioner.


Who Are We? 

Pepper Moth was created out of sense of frustration. 


Frustration at an HR operating system that didn’t enable talent to do their best work. That restricted companies from getting maximum value from their people. That limited fantastic HR functions from transforming the fortunes of their business.


Over the last 20 years, I’ve had the privilege of working in the HR teams at some amazing companies, alongside some brilliant



But it was clear our traditional approaches to talent were not 

addressing the new questions our businesses were being asked.

For example, why were we focussed on reactive support and service, when that diverted us from proactively getting ahead of demand, or

tackling the underlying people issues that held our business back?  


Why were our people operations geared towards complicated 

processes, rules and compliance, when they restricted our workforces’ ability to quickly exploit fast moving opportunities, or defend against threats?


Why did we not invest more in authentic culture, engaging talent experiences, distributed leadership or tackling poor behaviours, when morale was low, too few employees went the extra mile and increasingly dispersed teams struggled to collaborate?

I wanted to find a better way

To liberate talented people to build more rewarding and fulfilling careers. To enable organisations to create lasting commercial

value. To empower people teams to do the best work of their lives.

So I started to build a set of tools and techniques to help people functions explore, understand and embrace their new reality. To develop new approaches that help them create their best answers to the new questions they were being asked. To build their capability to constantly evolve to meet the challenges ahead. To re-invent HR for the digital age.

Our Story

Why Pepper Moth?

The peppered moth is one of the most famous examples of rapid evolutionary adaption in the animal kingdom.


Originally, the white bodied pepper moth was the predominant form of moth – the dark-bodied moth was completely unknown before 1811. The light-bodied moths blended in with the lighter lichens and tree bark while the darker ones were easily seen and eaten by birds.


However, during the 2nd industrial revolution, the trees in industrial areas became blackened with soot from coal-burning factories which also killed the lichen. This led to increased predation of the lighter-bodied moths, while the darker ones were well camouflaged. By the end of the 19th century, 98% of all peppered moths were dark-bodied.


The peppered moth offers a powerful metaphor of the need to adapt rapidly to a dramatically changing industrial world.


Continuous curiosity

Explore, discover, learn, share.

Show, not tell

Own the challenge, inspire the change, set the standard.

Create lasting value

Long-term value, not short-term sales.

Geek Pride

Be proud of what you do, and seek joy in sharing your passion with others.


Try new things, embrace what works and be radically honest with what doesn’t.

Our Values & Behaviours

bottom of page